Fast facts about CASL
In general, CASL prohibits companies from:
Sending you commercial electronic messages without your consent, including email, social media and text messages.
Altering the transmission data in an electronic message so the message is sent to a different destination without your express consent.
Installing software on your electronic devices without your consent (including, in some cases, updates and upgrades, even if you were the one who installed the original software).
Using false or misleading representations to promote products or services online.
Collecting personal information by accessing a computer system or electronic device illegally.
Harvesting addresses (collecting and/or using email or other electronic addresses without permission).
Staff responsible for delivering marketing campaigns will be trained on and have access to the Ethical Marketing Checklist. Each marketing campaign, including email, direct mail, flyers and events, will be reviewed using the ethical marketing checklist. Checklist is available to all staff.